There are only 2,000 days between the time a baby is born and when he or she will begin kindergarten.

GEEARS is leading a statewide public awareness campaign to spread the message about the importance of a child’s first 2,000 days of life. We are continuously seeking new partners, champions, and supporters. #GAFirst2KDays

Why the First 2,000 Days?

There are only 2,000 days between the time a baby is born and when he or she will begin kindergarten. During that time brain architecture is forming, creating either a strong or weak foundation for all future learning. Child development is a dynamic, interactive process that is not predetermined. It occurs in the context of relationships, experiences and environments. Harvard University neuroscientist Jack Shonkoff puts it this way, “brains are built not born.”

For optimal development and a strong foundation, children need good health, strong families and high quality early learning and school experiences. With quality early child development experiences, children are school ready, graduate from high school and grow into productive citizens and valuable employees.

  • The brain is one of the only organs not fully developed at birth. Learn more . . .
  • We aren’t born with the skills that enable us to control impulses, make plans,and stay focused. Learn more . . .

Engage your community about the importance of the first 2000 days of a child’s life and why early learning is a priority for our state. It’s easy with the First 2,000 Days toolkit available for organizations that sign on as partners!

Materials include:

  • Presentations: Available in PowerPoint along with a Guide with Talking Points. Faith presentation also available. Both a full presentation and condensed presentation will be provided.
  • Infographic and Brochure
  • Print Materials: The First 2,000 Days Brochure, Fact Sheet for Faith Community, Business Community Handout, Response Cards (tailored for faith, business, community audiences) and more.
  • Talking Points: Easy to share talking points for members of your organization asked to discuss the importance of early childhood.
  • Social Media posts to share with your network.
  • More materials and resources will continue to be added for Georgia Campaign Leaders (Partners).

Campaign Leaders (Partners)

Our Campaign Leaders commit their organization to integrate the message of the importance of early childhood development into their work, goals, strategies, and events. While the promise is strong, the actions can be simple.

Campaign leaders show their commitment to sharing the First 2000 Days message by:

  • Adding the First 2000 Days web button to their website
  • Including prepared early childhood facts in their organization’s newsletter
  • Presenting the campaign video and presentation to board and staff members
  • Sharing pre-drafted campaign posts on their organization’s social media and newsletters when asked
  • Incorporating early childhood into their organization’s strategies
  • Inviting other organizations to become Campaign Leaders

Click here to join us as a Campaign Leader (Partner)


Champions play key roles in community outreach. They are trained to give the First 2000 Days presentation, suggest opportunities to give presentations and are presenters themselves. These community influencers carry the First 2000 Days message with them in their professional and personal life.

Champions share the First 2000 Days message in their everyday lives by:

  • Submitting a Photo + quote or video clip about the importance of the first 2,000 days of a child’s life that will be shared online or in print
  • Sharing campaign updates via email, social media, and in person
  • Presenting the First 2000 Days PowerPoint and/or Video to businesses, organizations, or community groups
  • Committing to engage in informal conversations with their network about the First 2000 Days campaign
  • Encouraging those in their network to donate to early childhood efforts
  • Wearing their First 2,000 Days lapel pin to events

Click here to join us as a Champion for the Campaign

Other ways to get involved…


More info coming soon!


More info coming soon!

GEEARS licensed the First 2000 Days campaign through the NC Early Childhood Foundation so that Georgians could also easily share information about the importance of a child’s first 2,000 days of life.

Learn more